71. Unleashing the Power of UX Analytics with Jeff Hendrickson

You can’t just plug in Google Analytics and expect to get the data you need to make informed decisions.

This week, I chat with my friend and colleague, Jeff Hendrickson, to discuss his new book, “Unleashing the Power of UX Analytics: Proven Techniques and Strategies for Uncovering User Insights to Deliver a Delightful User Experience.”

Jeff brings decades of experience blending creativity, technology, and forward-thinking design. From his early days in fashion to leading global tech teams and innovating at the Pentagon, Jeff has consistently pushed boundaries.

Jeff unpacks the often-overlooked but important aspects of building a robust UX analytics practice. He emphasizes the importance of defining a clear “North Star” goal that aligns business needs with user needs. Jeff also stresses the criticality of stakeholder management, change management, and continuous socialization of findings.

Whether you’re a UX designer, researcher, or anyone invested in delivering exceptional user experiences, this episode offers valuable insights into unleashing the transformative power of UX analytics.

Topics:
• 06:43 – Why write the book?
• 08:34 – Why do we need a North Star?
• 12:54 – The importance of stakeholder buy-in
• 14:56 – Examples of North Star for analytics
• 19:37 – The importance of change management
• 26:21 – How do we use quant and qual together?
• 30:24 – Using data to tell a story
• 41:25 – Socializing the results
• 50:34 – Analytics tools
• 56:08 – The future of analytics

Helpful Links:
• Connect with Jeff on LinkedIn
• Purchase Unleashing the Power of UX Analytics

Jeff Hendrickson
Author of “Unleashing the Power of UX Analytics”

About Jeff

Jeff Hendrickson’s career is a remarkable blend of creativity, technology, and a forward-thinking approach to UX design. From his early days in a sleepy southwest OH town to bustling New York’s fashion industry to leading global tech teams and innovating at The Pentagon, Jeff has consistently pushed boundaries. His expertise extends to the realm of artificial intelligence, where he has been creating his own GPT models, contributing to the evolving AI landscape. This initiative also includes organizing events showcasing AI artists, with a particularly successful event in August 2023 and an upcoming one in June this year. Now residing in Cincinnati, Ohio, Jeff’s multifaceted work continues as he writes, coaches, and brings creative projects to life through his company, Alchemy Entertainment Group, highlighting his commitment to blending art, technology, and user-centric design in new and unique ways. He’s also the author of several books including Unleashing the Power of UX Analytics.

Connect with Jeff on LinkedIn

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